Perform Due-Diligence On Your Beliefs and Values

April 9, 20160 Comments

Whether you like it or not, to be human is to be a philosopher,
and your only choice is whether to be a good one or a bad one.  -Ken Wilber.


This morning, when you woke up, you inherited all of the choices that you have made in your life up to now. You inherited your work, your living situation, your relationships, your fitness, your habits, etc. Most importantly, you inherited the thinking that you have done, or failed to do, in your past, in the form of conclusions you have drawn about the world in which you live. In fact, most of the essential ideas that you will use to guide the course of your life are the inherited conclusions of your past thinking.

These inherited ideas include your beliefs about:

  1. REALITY – What is happening around you, especially your beliefs about how the world works.
  2. REASON – How you determine what is real from propaganda, accurate from inaccurate information.
  3. RESPONSIBILITY – By what values ought you live? By what standard do you judge good from bad?
  4. RESPECT – How you ought to treat other people, both individually and as a whole.
  5. REALIZATION – What is it that inspires your greatest love, passion, and creativity – what is ultimately beautiful to you?

And, SPOILER ALERT – many of the principles you use to think and the key beliefs you inherit are mistaken (aka WRONG). In more colorful language, many of the ideas you build your life around are bullshit. But worse, it’s bullshit that you believe is true. Worse still, you base your life choices on it and get shitty results, then blame the world for not acting consistent with your beliefs. Oops.


“It ain’t what you don’t know that gets you into trouble.
It’s what you know for sure that just ain’t so.” – Mark Twain

“As a human being, you have no choice about the fact of whether or not you need a philosophy. Your only choice is whether you define your philosophy by a conscious, rational, disciplined process of thought and scrupulously logical deliberation – or let your subconscious accumulate a junk heap of unwarranted conclusions, false generalizations, undefined contradictions, undigested slogans, unidentified wishes, doubts and fears, thrown together by chance, but integrated by your subconscious into a kind of mongrel philosophy … “


If you are making the choice to invest large amounts of money to purchase a business, professionals will encourage you to perform “due-diligence” on that company – to check the company’s accounting to verify that their claims match their records to make sure you are not buying a fantasy.

I recommend that you perform due-diligence on your inherited beliefs about the world. Think of your current set of beliefs like a company you are buying. If you want to understand the world you live in and pursue values that will lead to the fulfillment of your potential as a human being, you would benefit powerfully from systematically examining/refining your core ideas about Reality, Reason, Responsibility, Respect, and Realization – the core dimensions of Human Thriving and the 5 Traits of an Ayn Rand Hero.

Becoming An Ayn Rand Hero will provide you with a range of opportunities and challenges to do this due-diligence on your values. Each article/interview/video will provide an opportunity to examine your past thinking for errors, bad logic, and wishful thinking, as well as WholeSum principles, understanding, and insight. As you perform your due-diligence, you can dramatically enhance your capacity to create a Thriving life with the qualities of Ayn Rand Hero.

Mark Michael Lewis is an author and futurist who specializes in human thriving. @TheThriveCoach He is the creator of the Creating Thriving Partnership Course/Coaching, Head Coach at the Game Of Thriving (A Game We All Can Win), Visionary at Beautiful Profit Consulting, and the founder of Morality 2.0: Optimal Human Values. Know Your Purpose, Build True Wealth, Love The Journey. Game Of Thriving!

Mark Michael Lewis is a Profitability Coach who works with entrepreneurs to make increasingly profitable decisions. He is an author, consultant, and futurist who specializes in Human Thriving. He hosts the Becoming An Ayn Rand Hero video podcast @AynRandHero. He is the creator of the Creating Thriving Partnerships course. Know Your Purpose, Build True Wealth, Love The Journey. Game Of Thriving!



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About the Author ()

Mark Michael Lewis is a Profitability Coach who guides entrepreneurs to make increasingly profitable decisions in their business, their relationships, and their quality of life. He created the Creating Thriving Partnerships 24 hour audio program -- especially intimate/romantic partnerships, but also in business and communities. Over the last 25+ years, Mark has trained 1000s of people, consulted with 100s of businesses, and coached 100s of individuals and couples to thrive. He is the host of the Talking Thrive podcast and the Becoming an Ayn Rand Hero podcast where he offers insights and interviews about how to live integrated thriving lives. Mark is the author of three nonfiction books, including "RelationDancing" and "The Key Is In The Darkness." You can learn more about his work at and

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